Saturday, March 14, 2009

Bunnies Made of Cheese?

Today is Approximately Pi Day (3.14) as well as Einstein's 130th birthday (and also, according to Google's promotion of Mars in 3D, Giovanni Schiaparelli's birthday) ... so what better way to celebrate than with yesterday's announcement that Chad Orzel's book about teaching quantum physics to his dog Emmy is on its way under the title "How to Teach Physics to Your Dog".

It is scheduled to ship just before Christmas. This link to the Amazon order info was on Chad's web page, and is the place to go to request that they publish it for Kindle.

What is disappointing is the first level of marketing: the title and cover.

It is hard for me to figure out why they chose that title, or even the dog used on the cover. I mean, why isn't "quantum physics" in the title? And even Emmy's blog photo might make for a better cover if it showed her thinking about the overlap integral between bunnies and cheese (such as an appropriately labeled graph of the s and p solution with just "probability" on the vertical axis) than what they have in the cover mockup. If bunnies aren't appropriate for some marketing reason, they could pick something else (treats and dog food, steak and cheese) or just have a quantum/classical duality question in her thought bubble. Too late to change the title, but you need to get quantum on the cover.

Chad, these ideas are free to you to use ...

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