He Hate NBC Sports

10:30 AM EDT - while NBC was covering the Olympics "live"

Usain "Lightning" Bolt wins the 100 m gold medal in a World Record time of 9.69 s despite celebrating his victory over the last 15 m of the race! (Or is it actually faster to turn your body sideways to the wind?) What would have happened if he had run through the finish? It might have been as legendary as the 1968 long jump by Bob Beamon in Mexico City, where he broke the old record by 55 cm (almost 2 feet). That jump was so long that they couldn't use the official measuring device. Its scale was too short.

5:55 PM EDT - Advertisement for the 8 pm broadcast

Tune in for the 100 m, which might be the fastest ever.

Yeah, I think they could be right about that, since they have the result on their own website with a photo gallery showing his celebration nearing the line.

UPDATE: 11:30 PM EDT - Race shown on NBC

What is particularly annoying is the way NBC deliberately keeps the schedule a mystery, even when we know (from the official Chinese site) the exact time an event will run live and can get the official results within seconds of the end of an event. NBC has a fancy web site that will tell you what might be on each channel sometime in a three or four hour window. You would never guess that they might actually have a plan for the night's coverage or that the WWW can be updated in real time if a schedule has to change.

UPDATE: Commenting on the race.
I have to agree with the commentator that Bolt might have run a 9.59 if he had not cruised through the last 6 strides (which is what, 60 feet?). That would have put it in the "all time greatest" territory with Beamon. Beamon took the long jump record from 27 feet to 29 feet, skipping 28. Taking the 100 m record from 9.7 to 9.5, skipping 9.6, would be in the same territory. Michael Phelps, as impressive as his effort has been, is not in that territory. After all, he did not set a world record in every one of his events, as Mark Spitz did, and the one he missed was an individual event. Worse, he had to wear a swim cap and a $600 swim suit to do it. [Note: Follow that link for the photo. Mark Spitz is now an OLD MAN! Guess that fits my theory that most great athletes mature earlier and age earlier. Certainly was obvious at my 25th HS reunion.]

And I see that Dix got rid of those silly blue Nike arm covers that were supposed to reduce wind resistance. Memo to Dix: Your hair is a bigger source of aerodynamic drag at around 30 mph. You needed a Nike swim cap more than you needed those arm covers.